The best idea the RIOT come up with is an event that will allow you to win some tokens that you can use then to buy items. And you know what? If you're completed all of the tasks, you only get 195 tokens, when the fine valuable item costs 200.
Well done! Year by year you're cutting down nice additions for players that are enjoying the game without pumping it up with a bag of money. What's next? You will sell levels for gold?
